Why a Value Proposition Matters
At its core, a value proposition is your team’s ability to clearly articulate the unique value you bring to the organisation. It’s not just a list of what you do, but a statement of the challenges you solve and the impact you create.
Without one, it’s easy for your improvement function to be seen as reactive or generic—doing “whatever’s asked”—rather than as a strategic enabler of business performance.
Start with Your Ideal Stakeholders
The first step is to identify your ideal internal clients. Who are the individuals or stakeholder groups that your team exists to serve?
Even more importantly:
Who are the decision-makers that fund, support, or scale your improvement function?
Once you’ve identified these key stakeholders, ask:
- What are their biggest challenges?
- Where are they under pressure to deliver?
- What keeps them up at night?
Only by understanding their needs can you shape a compelling value proposition that resonates—and demonstrates how your team is essential to organisational success.
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Define and Articulate Your Value
A strong value proposition doesn’t need to be long or complex. In fact, it’s usually one or two clear, focused sentences. For example:
“We help business leaders eliminate inefficiencies and unlock capacity by delivering targeted improvement initiatives that support their strategic goals.”
This kind of statement helps your team:
- Stay focused on high-impact work
- Justify continued investment and support
- Align better with business priorities
- Stand out as a strategic partner, not just a support function
And don’t worry if you haven’t nailed this yet—many teams don’t score highly in this area on our maturity assessment. What’s important is recognising the gap and taking steps to strengthen it.
What’s Next?
Spend time with your team considering:
- Who your ideal stakeholders are
- What matters most to them
- How your team is uniquely positioned to help
From there, craft your value proposition—and test it. Share it. Refine it. It’s a powerful step toward positioning your team as a driver of sustainable value.
Next up in this series: Improvement Team Capability—another crucial part of how your team delivers real, consistent value.
Ready to see how your improvement team stacks up?
Want to discuss a Team Maturity Assessment and start benchmarking your team against best-in-class practices simply get in touch today.
